Our highly processed food environment has wrecked havoc on our dopamine levels. Dr. Anna Lembke explores the science of highly rewarding food, pleasurabl...

Many coaches believe part of their job is to help motivate their clients to make healthier choices. WRONG! Motivation *actually* works in the opposite wa...

Podcast Alert: Jen Broxterman shares the real behind-the-scenes strategy for how she brought in $45,000+ in 11 days from high ticket coaching on the Get ...

Culturally, many people can relate to eating for non-hunger reasons. In Japan, they even have a special word for it: kuchisabishii, which translate to “l...

The best coaches understand what their client is buying from them. It’s not workouts or nutrition plans. The 2 best predictors of revenue for coaches are...

How to change anything: it's all about your self-identity. If the identity piece doesn't match the goal you're trying to achieve, you'll find yourself st...

After attending a Charles Poliquin event, we left with a list for how to double our income. Tip #2 had an especially huge impact on our gym's success.

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When connecting with a new client, stop for a moment to consider their headspace. They have a problem that’s causing them pain. They feel stuck and frust...

Gamifying behavior change is a powerful tool. Essentially, it’s the concept of adding game-like elements to a task to encourage a desired behavior to hel...

This 3-bullet emoji email earned us $24,000 in revenue from 30 past clients! Want to see the exact attention grabbing email script we used? [DOWNLOAD SCR...