Ducks vs. Eagles (A Powerful Story)
How a cab driver named Wasu launched my business into the stratosphere by telling the story about people who are ducks vs. people who are eagles.
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. Ducks vs. Eagles Story 🦆🦅
This powerful story launched my business into the stratosphere when I applied all of the lessons from Wasu the cab driver.
[A mini lesson from our PRO$PER Nutrition Certification.]
Are You A Duck or an Eagle?
I was waiting in line for a ride at the airport when a cab pulled up. The first thing I noticed was that the taxi was polished to a bright shine. Smartly dressed in a white shirt, black tie, and freshly pressed black slacks, the cab driver jumped out and rounded the car to open the back passenger door for me.
He handed me a laminated card and said: 'I'm Wasu, your driver. While I'm loading your bags in the trunk I'd like you to read my mission statement.'
Taken aback, I read the card. It said:
Wasu's Mission Statement:
To get my customers to their destination in the quickest, safest, and cheapest way possible in a friendly environment.
This blew me away. Especially when I noticed that the inside of the cab matched the outside. Spotlessly clean!
As he slid behind the wheel, Wasu said, 'Would you like a cup of coffee? I have a thermos of regular and one of decaf.'
I said jokingly, 'No, I'd prefer a soft drink.'
Wasu smiled and said, 'No problem. I have a cooler up front with regular and Diet Coke, lassi, water, and orange juice.'
Almost stuttering, I said, 'I'll take a lassi since I’ve never had one before.'
Handing me my drink, Wasu said, 'If you'd like something to read, I have Good Housekeeping magazine, Reader’s Digest, The Bible, and a Travel + Leisure magazine.'
As they were pulling away, Wasu handed me another laminated card, 'These are the stations I get and the music they play, if you'd like to listen to the radio.
And as if that weren't enough, Wasu told me that he had the heater on and asked if the temperature was comfortable for me.
Then he advised me of the best route to my destination for that time of day. He also let me know that he'd be happy to chat and tell me about some of the sights or, if I preferred, to leave me with my own thoughts.
'Tell me, Wasu,' I was amazed and asked him, 'have you always served customers like this?'
Wasu smiled into the rear view mirror. 'No, not always. In fact, it's only been in the last two years. My first five years driving, I spent most of my time complaining like all the rest of the cabbies do. Then I heard about the power of choice one day.'
'The power of choice is that you can be a duck or an eagle.'
'If you get up in the morning expecting to have a bad day, you'll rarely disappoint yourself. Stop complaining!'
'Don't be a duck. Be an eagle. Ducks quack and complain. Eagles soar above the crowd.'
'That hit me right,' said Wasu. He continued and said, 'I was always quacking and complaining, so I decided to change my attitude and become an eagle. I looked around at the other cabs and their drivers. The cabs were dirty, the drivers were unfriendly, and the customers were unhappy. So I decided to make some changes. I put in a few at a time. When my customers responded well, I did more.'
'I take it that has paid off for you,' I said.
'It sure has,' Wasu replied. 'My first year as an eagle, I doubled my income from the previous year. This year I'll probably quadruple it. My customers call me for appointments on my cell phone or leave a message on it.'
Wasu made a different choice. He decided to stop quacking like ducks and start soaring like eagles.
2. This Week’s Coaching Exercise
Read the Ducks vs. Eagles story with your entire team (or just to yourself). Together, brainstorm five ideas that would make your business soar like an eagle above your competitors that you’re not already doing. Quickly put those ideas into action.
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Share the ideas you've come up with. I'd love to hear what this story sparked for you!
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Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach