Surprise Care Package in the Mail
Discover the exact client onboarding system nutrition coaches use to boost retention. From a simple 4-question intake form to a $15 care package, learn how to create an unforgettable first impression that keeps clients long-term.
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. My EXACT Client Onboarding System
Most nutrition coaches either skip the onboarding process entirely… or they piece something together that’s bland, impersonal, and forgettable.
I want to help you fix that.
Don’t be dry melba toast when you can be the warm, nutty sourdough that disappears first from the charcuterie board.
Today I'm going to share a few of my onboarding secrets, and how they lead to a 95% client retention rate.
1. Personalized video reply to every inquiry.
I start by sending a custom 60-second Loom video to every new person who reaches out. I address them by name, and speak to their exact nutrition goals and struggles. This builds instant connection, and helps to win people over (no sales call required).
2. Short intake form (4 questions).
That’s it. No food logs. No overwhelm. I collect just enough information to get them to move forward, and not one bit more.
3. Physical surprise package sent by mail.
Every new client gets a handwritten note, my healthy habits nutrition book, and a few gamified tools we’ll use together in future sessions. It costs me about $15, but it’s an amazing surprise and delight that gets talked about for months.
4. Dentist playbook for retention.
No one leaves a session without their next one booked. Ever.
If your onboarding process needs improvement and you’re losing new nutrition clients after only 2-3 months, you need to watch this week’s video.
[WATCH] The ONLY Client Onboarding System You Need
2. Headed to Nashville this weekend?
I’ve been invited by Tim Lyons Jr. to speak at the 2025 ProFit Growth Summit in Nashville, sharing what separates the gyms crushing their nutrition offer from the ones who’ve tried… and flopped.
If you’ve bolted on nutrition before and it didn’t stick, here’s what I’ll be breaking down:
✔ What successful gyms do differently with nutrition marketing
✔ Where most owners and coaches accidentally sabotage their offer
✔ How to make it work even if it’s failed before
I’m on stage Friday, September 5 and I’ll be around all weekend, so come say hi if you’re there!
To grab tickets and spend the weekend with some of the smartest people I know in the fitness industry, head to fitprogrowthsummit.com and use code JBGS25 for a discount.
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www.prospernutritioncoaching.com/blog/surprise-care-package
❤️🐻🌈
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
