Alex Hormozi: 20 Hours of Focused Effort

The magic of 20 hours, and the time this kid ate 240 grams of fiber in a single day! As I read Alex Hormozi's textbook $100M Leads, there was a quote about the power of 20 hours of focused effort that really hit home.

Happy 2-Tips Tuesday!

Here are two ideas to consider this week.

By Jennifer Broxterman, RD


1. Alex Hormozi: 20 Hours of Focused Effort

I’m re-reading Alex Hormozi’s $100M Leads right now. Love him or hate him, the man knows how to sell. This quote really hit me, because damn, Hormozi is right:

You can get “good enough” at almost anything in 20 hours of focused effort. 

The problem is, most people spend years delaying the first hour.

Out of curiosity, I just added up all of our PRO$PER Nutrition Certification units. 

🚀 18 hours of self-paced video learning

🚀 3 hours of 1:1 mentoring


Boom. There’s your 20 hours of magic. ✨

The transformation we see in our graduates after 21 hours of focused effort to become better nutrition coaches is nothing short of amazing!

:) Coincidence? I think not.

Doors are opening on March 18, so make sure you add your name to the Waitlist if you’re interested in joining this round. 


2. Too Much Fiber?

My friend Josh Price posted this online yesterday: 

This was my reply:


A Story: 240 Grams of Fiber in 1 Day!

This also reminds me of a funny nutrition coaching story from my past. Way back, I was working with a 22 year old male athlete who wanted to eat healthier.

He went rogue on Google nutrition searches, and decided it would be a good idea for him to increase his dietary fiber intake to 240 grams of fiber PER DAY by eating giant cereal bowls of bran buds.

His mindset was,

"If some is good, more is better.”

Yeah, nah bro.

Essentially, he couldn’t get out of bed due to crippling GI pain, and wanted my help figuring out which food he was suddenly intolerant to.

So… 100% judgment-free, we had to do a little nutrition refresher on:

🥦  how dietary fiber works

🥦  how to increase it gradually

🥦  how to balance both soluble and insoluble fiber intake, and which food sources are best for each subtype (did you know there are actually 2 kinds of fiber?!)

🥦  how to properly nourish your gut bacteria with prebiotics (foods the GI bacteria eat to stay healthy)

🥦  and most importantly… why you shouldn’t believe everything you read on the internet about nutrition and health

True story. I couldn’t make this stuff up, even if I wanted to.

BTW - we teach a lot more about fiber inside our PRO$PER Nutrition Certification in Lesson 6 (Digestion and Gut Health)!



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Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching


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Jennifer Broxterman, MSc, RD

• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach


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