When people talk about you behind your back

When people talk about you behind your back, it can be the best marketing your nutrition business ever gets. Here’s how to build a reputation that gets clients recommending you and sending new referrals your way.

2-Tips

By Jennifer Broxterman, RD

Kind Nerd Note: How I use people talking behind my back to my advantage.

Tip #1:
I’m being talked about behind my back

People will talk about you behind your back. You can’t stop it from happening.

But, you can use it to your advantage.

The two biggest compliments and best predictors of revenue in my own nutrition business are when people gossip about me. 

It’s actually a good thing, let me explain.

I pay really close attention to:

1) Word of mouth referrals

2) What people say when they leave public Google reviews

And last week, I had a lot of people talking about me behind my back in my two businesses.
 

NutritionRx - my 1:1 nutrition coaching business.

“A friend of mine sent me your link.” (March 7)
- Michelle M.

“Jennifer and her program has been exactly what I needed to finally kickstart my health journey.” (March 6)
- Alexene M.

“Jen is the best! She creates a friendly and comfortable environment with no judgment.” (March 4)
- Natalie J.

“I’m just finishing my first 6 weeks with Jen at NutritionRx and I honestly can’t say enough good things. I’ve already lost 13 pounds.” (March 3)
- Leanne E.

And PRO$PER Nutrition Certification - my training and 1:1 mentorship program for nutrition coaches.

“I had a really great experience throughout my certification process.” (March 7)
- Coleby A.

“Prosper Nutrition is a great course for nutrition coaches who want to expand their coaching beyond traditional methods.” (March 6)
- Daljit C.

That’s 5 Google reviews and 1 word-of-mouth referral in the past 7 days.

Like I said, it’s been a busy week of online chatter.

Since you can’t stop people from talking about you behind your back, use it to your advantage.  

Encourage it.
Screenshot it.
Share and promote it when it happens.
 

Become so good at what you do that people can’t help but pass on your information to their family and friends, and tell the world about what a great experience they had working with you.
 

It took me about five years as a nutrition coach to earn a gossip-worthy, “You HAVE work with Jen!” reputation. 

Now I don’t even formally market my services, and I’m booked solid for the next few months. 
 

It’s a fantastic problem to have, being talked about behind your back. ;)

And if you need some help further developing your nutrition coaching skills so you get talked about behind your back in such a positive way, I love mentoring nutrition coaches at all different levels to get these kinds of results in their own business. 

If you’re interested in working together, keep reading.

Tip #2:
PRO$PER Nutrition Certification is Open.

If you want to become the kind of nutrition coach people can’t stop recommending, this is where we build those skills.

There are three ways to join depending on the level of support you want:

• CORE: Certification access only. This is my core nutrition training program for coaches in the field. Core tuition
• PRO: Team Mentorship: Certification + 1:1 mentoring with my team. Pro tuition
• ELITE: Certification + 1:1 mentoring directly with me. Elite tuition

All three levels include our massive Resource Vault for nutrition coaches.

If you're ready to become the nutrition coach your whole town gossips about (in a good way), this is where we do that work.

Join PRO$PER Now

Stay kind + nerdy,   

❤️🐻🌈

Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching

Thanks for reading. Here are a few additional ways I might be able to help you.

Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course

Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
  

Jennifer Broxterman, MSc, RD

REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach