My 3 Emoji Email that Reactivates Past Nutrition Clients
One small, thoughtful touch with a client turned into a surprise referral (and why systems like this matter). Plus: it’s the final week to join PRO$PER — doors close soon and you could have a ready-to-sell nutrition offer in 90 days.
2-Tips
By Jennifer Broxterman, RD
Kind Nerd Note: There is untapped wealth waiting for you by taking better care of your past clients vs. always chasing new business from strangers.
Tip #1:
How I Reactivate Past Clients with a 3 Emoji Email
This one is pure email gold.
I sent a simple 3-bullet email to past nutrition clients and reactivated 30+ people who had dropped off.
Time invested: 20 minutes.
Revenue generated: $24K+.
New leads: zero.
Here’s the exact subject line:
High, Low, Buffalo 🎉 😞 🦬
I run this twice a year. I pull a list of clients from the past 1–3 years who aren’t currently coaching with me and send one short message.
It starts conversations.
It brings me back to the top of their inbox.
It reopens coaching packages without awkward sales energy.
You’ll see in the script how I invite them to restart 1:1 coaching in a way that feels natural, not pushy.
Grab the full email script here:
Try it this week.
Tip #2:
Spirit Airlines Taught Me a Business Lesson
This past weekend I competed in my first HYROX race in Las Vegas. I did the Mixed Doubles with my little brother Mark, and finished in 1:15:47.
As a 41-year-old CrossFit girl on the other side of cancer, running the whole thing without walking felt like a win. My goal was sub-1:30, so I’ll take it.
Now let’s talk about how we got there.
I have a personal rule: don’t fly discount airlines.
My brother convinced me to book Spirit from Detroit to Vegas to “save money” and so we could be on the same flight down.
I agreed, but only if we paid $69 extra for exit row aisle seats with more legroom.
“That’ll protect me from the bullsh*t” … or so I thought.
At check-in, my paid seat was gone. Apparently Spirit Airlines now lets people outbid you for seats you already purchased. I got reassigned to 38B. Middle seat. Back of the plane.
And someone else was already sitting in it.
Both of us had printed boarding passes with the same seat number. Wonderful.
Then a drunk twenty-something who smuggled on a flask of whiskey started yelling, heckling passengers, and turning the cabin into open mic night from hell. After delaying our flight by over an hour, he got dragged off the plane to applause.
Next, the power went out just before we started our taxi out of the gate. That doesn’t exactly instill confidence that the plane is safe and operational.
After another delay to restore power, the pilot and ground crew got things back on track, but the disruption knocked out the water pumps and temperature control.
So now there’s no running water. No hot coffee. Arctic temps in the front. Sauna in the back.
Two hours late, mildly dehydrated, and deeply entertained by this comedy of errors, we finally land in Vegas.
My brother looked at me and said his Spirit motto: “Was it worth it?” (saving money with them)
No.
And that’s the business lesson.
When you compete on price, you pay somewhere else.
You attract the wrong clients.
You cut corners on continuing education.
You’re constantly putting out fires.
Your customer experience suffers.
Cheap looks good on paper. Until you’re sweating in 38B with no running water, trusting your life on a discount airline ticket.
As a nutrition coach, I don’t race to the bottom with my rates. I’ve invested heavily in my skills, raised my prices, and built an experience that my clients are happy to pay for.
My initial consults are $250/hour. Follow-ups are $190 for 45 minutes. I have a waiting list and I’m booking 5–6 weeks out.
That’s not luck. It’s positioning, skill, and intentional design.
If you’re a nutrition coach who wants to stop being Spirit Airlines and start delivering first-class results, doors are open for 1:1 Private Mentorship inside my PRO$PER Nutrition Certification.
I’ll show you exactly how I structure sessions, communicate value, design client touchpoints, and charge accordingly.
You don’t need to be the cheapest coach on the internet.
You need to be the one worth paying for.
View Curriculum & Pricing Here
Stay kind + nerdy,
❤️🐻🌈
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
