What Made Me a Sold-Out Nutrition Coach
Discover the real shift that helped Jen Broxterman, RD, build a sold-out nutrition coaching business — and why nutrition certifications alone aren't enough. Learn how to attract and retain clients even in a slow economy.
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. What Made Me a Sold-Out Nutrition Coach
In my early nutrition career, I thought success meant collecting certifications.
Every time I felt insecure or stuck, I assumed the answer was to learn more.
More courses.
More letters after my name.
More information.
And while I’m proud of everything I studied, the real shift that filled my roster wasn't another certification.
It was learning how to actually coach.
✅ How to make my clients feel seen and heard
✅ How to turn nutrition science into simple, doable steps
✅ How to build trust fast — and keep it strong
✅ How to solve real problems instead of just delivering information
✅ And honestly? Things really exploded when I stopped being afraid to explain nutrition science with simple metaphors and funny stories — and leaned hard into gamification with my clients.
When all of those factors clicked into place, everything changed.
Suddenly, I wasn’t worried about “selling” sessions.
Clients were booking follow-ups before the session even ended.
Referrals started pouring in.
And my roster stayed full, month after month.
Funny enough, this is the exact shift Erin G shared with me yesterday on a Zoom call.
(She just saved her spot in the May cohort of PRO$PER, and I know a lot of you would really relate to her.)
Erin’s taken college courses and certifications. Her nutrition knowledge is A+.
But she joined PRO$PER because she realized something was still missing.
In her words:
“I was confident in my understanding of nutrition and the science part… but not confident in what to actually say to my clients to help them get real results.”
Erin had seen me present at a few Coach Catalyst events before, and she said some of the practical games and resources I gave away have already made a huge difference in how she shows up in her sessions (and she’s not winging it anymore).
If you’re nodding along thinking, “Yes, I want to feel that confident too!”
👉 [Save your seat for my Free Webinar – May 8 at 11am ET]
I’ll walk you through the exact systems and strategies I teach inside PRO$PER to help me attract and retain my own nutrition clients, so you can start making this shift in your own business too!
2. Building a Waitlist (Even in a Slow Economy)
Even in a tough economy, some coaches stay fully booked.
I’m one of them → and I’m pulling out a chair for you at my Kind Nerds table. 🤓📚
Next week, I’m sharing everything that’s working inside my free webinar:
👉 How to Get Your Next 10 Nutrition Clients (Step-by-Step)
(Live training — Thursday, May 8 @ 11am Eastern)
That’s: 8am PT • 9am MT • 10am CT • 11am ET • 4pm BST • 1am AET
*Click here to convert the above time to your unique time zone.
If you’re tired of feeling like "more certifications" are the only way to grow, this will feel like a breath of fresh air.
And don’t worry... if you can’t make it live, I’ll send you the replay (but only if you register in advance). 😊
Save Your Seat:
[Register for the Free Webinar]
#share
Want to share this issue of 2-Tips Tuesday?
www.prospernutritioncoaching.com/blog/sacrifices
❤️🐻🌈
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
