Nutrition Clients Ghosting? Use This Email

Learn how to stop nutrition clients from ghosting with a proven email template, plus a simple explanation of the nocebo effect and how it impacts food sensitivities. Practical psychology tools for nutrition and fitness coaches who work with real humans.

2-Tips

By Jennifer Broxterman, RD

Kind Nerd Note: When a client wants to hide, that’s when your coaching matters most.

Tip #1:
Stop Clients from Ghosting You

Ghosting. Same day cancellations. How annoying, but I do have a highly effective solution I can offer if this has happened to you.

When a client cancels or goes quiet, most coaches assume:
“They need space.”

Sometimes that’s true.
But often it really means:
“I’m struggling and I’m embarrassed.”

Last week on the Coach Catalyst podcast, I shared a story about a client who tried to quietly push her session to next month instead of facing a rough patch.

I didn’t let it slide.

I sent an email template I’ve had saved for years — the exact message I use when someone is about to ghost their nutrition program or “start again next month.”

After hitting send, she rebooked within 5 minutes.
(I told you it’s a winning email. Pure psychology gold.)

I read that email word-for-word on the Coach Catalyst podcast, and I linked you to the exact timestamp so you can steal it for your own coaching toolbox.

If you coach humans, you’ll want this one saved.

Watch the clip here (this drops you right at the email script):
How to stop clients from ghosting you

Tip #2:
Ever Heard of the Nocebo Effect?

You’ve heard of the placebo effect.
The nocebo effect is its evil twin.

I made a super quick video explaining how this shows up with food sensitivities and how to talk about it with your nutrition clients.

It’s only 60 seconds.
Watch here.

Stay kind + nerdy,   

❤️🐻🌈

Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching

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Jennifer Broxterman, MSc, RD

REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach