Website Glow Up
Want to make more money as a nutrition coach? Learn how landing page psychology for nutrition coaches, storytelling, and social proof elevate your brand. Discover why starting before you feel ready builds decisiveness and confidence. Share your work in progress and adapt as you go.
2-Tips
By Jennifer Broxterman, RD
Kind Nerd Note: While you’re building new things inside your business, pretend you’re a news station, and share the developing story with the world.
Tip #1:
Share It As You Build It (Gary V Tip)
Here’s a skill that will make you a lot more money as a coach. Learn to write great website landing pages.
It’s psychology, storytelling, human connection, and persuasion all rolled up together to help you better connect with your ideal clients you’re trying to serve.
Website design and copywriting is a new(ish) skill I’ve become obsessed with. I’ll hunker down and study the websites of REALLY big, personal brands I admire, and try to observe everything down to the smallest detail. I especially like looking outside of the nutrition industry, just to get different perspectives.
It’s made a huge difference in the success of my own nutrition coaching website.
Want to see some of the websites and personal brands where I got my inspo from?
Notice:
How do they elevate their brand?
How do they show social proof?
What’s their lead magnet and opt-in process?
How do they showcase their personality?
It’s fascinating.
The psychology of designing a great landing page is a skill worth mastering, especially if you don’t have a website yet.
Side note: It’s also really easy to spot generic AI slop now, no fluff and em dashes galore. ð
If you want to play the spy game, here’s a redesigned landing page I’ve been working on for the past 2-3 weeks in secret. I just finished it at 9:00pm last night, but I thought I’d show you first.
âĻ My glow-up. âĻ
Do you like it?
Or do you secretly think, “Ew, Jen, that’s so amateur and sucks."
*smugly* "My own website is totally better than this.”
Actually, I love feedback and have thick skin.
Email me back and tell me what you think I could do better.
Or you can be nice, and email me to share what you like about it.
I also came across this brilliant piece of advice (I think from Gary V?), that will help you.
While you’re building new things inside your business, pretend you’re a news station, and share the developing story with the world.
Quite literally, report on things as you’re building them.
Share it unfinished, in progress.
Share the updates.
Share the wins.
Share the losses and tragedies.
So yeah, here’s what I’ve been working on, including learning how to use AI to custom code elevated design elements so I never have to use the green checkmark emoji ever again when making a list.
RIP little guy, RIP. â
ðŠĶ
Tip #2:
Start Moving, Adapt As You Go
Changing old patterns and self-identity go hand-in-hand with being a great nutrition coach.
SAVE THIS:
Each time you replace:
“I need to learn more about this”
with
“I know enough to start moving and can adapt as I go,”
your brain exits analysis loops and strengthens decisiveness as a skill while building competence circuits.
Read that again: “I know enough to start moving and can adapt as I go.”
One more time: “I know enough to start moving and can adapt as I go.”
It’s true for your nutrition clients, and also true for you as their coach.
You won’t fully know how to do everything perfectly, especially when you’re just starting out. There are always new skills to learn.
So get comfortable just taking action, and you can adapt and figure it out as you go.
Stay kind + nerdy,
âĪïļðŧð
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
Free
Free Stuff: All Prosper Freebies
Podcast: Podcast Shows
Masterclass: Liftoff Course
Paid
Mini-Course: Accelerator Program
Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
