The $500K Nutrition Coach Who Forgot Her IG Login
How I built a half-million dollar/year nutrition coaching business without ads. I share all of that and more on the Dave Bess Organic Marketing Podcast. Plus, Zach hit $21K/month after quitting daily posts.
Happy 2-Tips Tuesday!
Here are two ideas to consider this week.
By Jennifer Broxterman, RD
1. Building a $500K Nutrition Empire, Without the Vanity Metrics
I recently joined my friend Dave Bess on his organic marketing podcast for gym owners to share how I built my nutrition coaching business without paid ads or a heavy reliance on social media. Yesterday, he told me it’s now his most downloaded episode ever, so I figured I’d pass it along.
Quick backstory: a few years ago, I hired Dave to help me learn high-ticket sales and how to market premium coaching programs inside our own gym. Using what he taught me, I brought in $43,000 in new nutrition sales in just 12 days.
Here’s a quick summary of the podcast we recorded, so you can listen in:
Half a Million Dollar Nutrition Empire (Without a Single Ad): How Jen Broxterman Built 500+ Clients Using Only Her Website
In Dave's words:
My friend Jen is the most successful nutrition coach I know.
- Makes over $500k a year.
- Has a six-week waitlist.
- She can't tell you how many Instagram followers she has because she doesn't know.
- Doesn’t care either.
We sat down on Wednesday, and she walked me through the exact blueprint of how she built her empire.
- The website strategy that converts while she sleeps.
- The "post and abandon" method that keeps her sane.
- Why she chose human connection over scalable systems.
This woman broke every rule they teach you about online business.
And crushed it.
If you're tired of chasing vanity metrics and ready to build something that actually matters, this conversation will change how you think about everything.
Click "BROX" to get the secret podcast link.
You don't want to miss this one.
Let's go.
2. Don’t Chase Followers. Build Relationships.
Everything I’ve built came from this.
I don’t track followers. I don’t chase likes. I spend 98% of my time serving clients and building real relationships in my community. That’s what fills my calendar, not content.
Meanwhile, most coaches feel stuck in the algorithm hamster wheel. Posting every day. Watching likes trickle in. Still hearing crickets in the DMs. It’s exhausting.
Take Zach, for example.
In January, he was burning out posting 1–2x a day and barely making sales. He booked a few private mentoring calls with me, and here’s what he just messaged:
“Finished at $21,531 for the month. Signed a client yesterday though so starting off July strong!”
If you’re curious what shifted, there are two ways to learn more:
Click “BROX” to check out the free podcast episode.
Or keep an eye out. I’m opening a few 1-on-1 mentoring spots later this month for coaches who want real traction scaling up their nutrition coaching business without burning out trying to become a full-time content creator.
If you’re serious about scaling things up this year, I’m pumped to share what’s coming! If you really can't wait, send me an email at [email protected] and I can share more details with you.
#share
Want to share this issue of 2-Tips Tuesday?
www.prospernutritioncoaching.com/blog/sacrifices
❤️🐻🌈
Jen Broxterman
Registered Dietitian
Prosper Nutrition Coaching
Thanks for reading. Here are a few additional ways I might be able to help you.
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Certification: Nutrition Coaching Certification
Jennifer Broxterman, MSc, RD
REGISTERED DIETITIAN & SPORTS NUTRITIONIST
• Award-winning Foods & Nutrition University Professor
• Successful entrepreneur of owner of NutritionRx
• 16 year CrossFit affiliate owner with my husband
• Founder of Prosper Nutrition Coaching & lead nutrition coach
